Why Murals Are the New Must-Have in Luxury Interior Design
Discover why bespoke murals are the rising trend in luxury interior design. Hand-painted art adds personality, value, and a wow factor to high-end residential and commercial spaces.
Image: Squiggly Ink
Luxury design has always been about more than beautiful finishes—it’s about creating experiences. Clients are looking for interiors that feel personal, unique, and unforgettable, and that’s where murals come in.
Hand-painted murals aren’t just wall décor; they’re storytelling tools, investment pieces, and brand assets. Whether you’re an interior designer crafting a bespoke home, a developer building high-end properties, or a boutique hotelier seeking guest engagement, murals deliver something wallpaper never can.
Beyond Wallpaper — Why Murals Are Different
Luxury clients want exclusivity. Wallpapers, no matter how high-end, are mass-produced. A mural is hand-painted, one-of-a-kind, and designed specifically for the space.
Key benefits over wallpaper:
🎨 Exclusivity: Each mural is a one-off creation.
🖌️ Flexibility: Colours, scale, and the design are tailored precisely to you.
✨ Prestige: Commissioned art elevates property and brand value.
Image: Squiggly Ink
How Murals Elevate Luxury Interiors
They Create a Signature Moment
Every high-end interior needs a statement piece. Murals serve as that signature moment—the focal point that gives the space its personality.
They Tell a Story
Luxury clients value narrative. A mural can be inspired by local heritage, brand identity, or even a client’s personal journey. Storytelling through art adds emotion to the design.
They Add Value
Developers and designers alike know: unique details sell properties. A bespoke mural sets one home apart from another in the competitive luxury market.
Image: Squiggly Ink
Murals for Different Luxury Sectors
Interior Designers: Murals are a collaborative tool to enhance your design vision and delight your clients.
Luxury Homes: Personalised art that adds character and value.
Boutique Hotels: Those ‘Instagrammable’ backdrops that guests share online, boosting organic marketing.
High-End Commercial Spaces: Murals communicate brand values and create memorable client experiences.
Image: Squiggly Ink
The Process: From Moodboard to Masterpiece
Working with a mural artist like Squiggly Ink is seamless:
1. Consultation – Discuss concept ideas, inspiration, and the space.
2. Design Development – Moodboards, sketches, and palette proposals.
3. Creation – Hand-painted, on-site artwork delivered with precision and professionalism.
4. Final Reveal – A bespoke mural that transforms the space.
Image: Squiggly Ink
Why Now? The Luxury Design Trend
Global design trends are shifting towards personalisation, storytelling, and experiential spaces. From Milan Design Week to boutique hotel design awards, murals are being recognised as the next level in luxury interiors.
Investing in a mural isn’t just following a trend—it’s staying ahead of the curve.
Kate & Norman