Branding Beyond Logos – How Murals Transform Commercial Spaces
In today’s competitive business landscape, brand identity is more than just a logo on a wall. Clients, customers, and employees expect to experience your brand from the moment they step inside your space.
Why Branding Needs to Be Experiential
Logos and colour palettes are essential, but they often fall short of creating a memorable impact. In commercial design, every detail should reinforce brand values—from furniture choices to the walls themselves.
A bespoke mural can:
🖌️ Translate your brand story into a visual experience.
✨ Create a memorable first impression.
👥 Engage employees and customers with spaces that inspire loyalty.
Image credit: Anastasia Tumanova - Google Office, San Francisco, CA
Where Murals Work in Commercial Spaces
Corporate Offices
Transform dull meeting rooms or reception areas into spaces that communicate professionalism, creativity, and innovation.
Image credit: Squiggly Ink - Accountancy firm, Cheltenham
Restaurants & Bars
Murals set the mood, turning dining into a full sensory experience. They also encourage diners to share their visit online—free marketing with every post.
Image credit: Squiggly Ink - Moosh Coffee Shop Cheltenham
Retail Spaces
Create immersive shopping experiences with murals that bring brand campaigns to life.
Wellness & Hospitality Venues
From yoga studios to spas, murals provide calming atmospheres that reinforce wellbeing.
Murals as Branding Tools
A well-designed mural can:
Visualise your mission and values. Imagine a sustainability-focused brand with a mural inspired by nature.
Tell your story without words. Guests and clients feel your ethos without needing to read a brochure.
Encourage social sharing. A striking mural becomes a photo-worthy backdrop, spreading your brand far beyond the building.
Image credit: Rosie Woods - Meta HQ Mural, California!
The ROI of Murals in Commercial Spaces
📈 Brand Recognition: Murals reinforce visual identity in ways that logos alone cannot.
🧠 Employee Engagement: Inspiring surroundings increase motivation and creativity.
🛍️ Customer Experience: People remember how a space made them feel—and that encourages repeat visits.
📸 Social Media Reach: Visitors and staff naturally share branded murals, extending your visibility organically.
Ready to Transform Your Space?
Your brand deserves more than just a sign on the door. A bespoke mural can bring your values to life, energise your workforce, and leave a lasting impression on every client who walks through your door.
Kate & Norman