How Councils in Wiltshire and Gloucestershire Benefit from Public Art Murals
For councils and public sector organisations, commissioning a mural is more than beautification — it’s a strategic investment.
With the right approach, murals deliver measurable benefits to both residents and the council’s objectives. Here’s why investing in murals is worthwhile.
Image credit: Squiggly Ink - Swindon Borough Council Transport Hub
Economic Impact: ROI on Public Art
Studies show that public arts funding can generate over £6 in economic activity for every £1 invested. (futureartscentres.org.uk)
Public art initiatives contribute £49 billion in Gross Value Added (GVA) across the UK creative sector. (mckinsey.com)
💡 For councils: Every £1 spent on murals supports local businesses, jobs, and economic activity — delivering far more than aesthetic value.
Community Engagement and Wellbeing
Arts and culture in the UK generate £8 billion annually in societal wellbeing benefits. (theguardian.com)
Murals can:
Foster a sense of place and community identity
Encourage civic pride and engagement
Improve mental health and social cohesion
💡 Tip: Use murals as part of community programs, involving schools, local groups, or residents in the design process. This increases buy-in and maximises social impact.
Placemaking and Local Economy
Placemaking through murals helps transform public spaces into vibrant destinations, increasing foot traffic and supporting local retail and hospitality. (crpbayarea.org)
Murals act as cultural landmarks, attracting visitors and improving the perception of the area.
💡 Tip: Highlight the mural in local tourism campaigns, social media, or press releases to leverage additional visibility.
Practical Benefits: Risk-Free, Professional Delivery
Partnering with a professional mural artist ensures:
Compliance with health & safety, insurance, and site access regulations
Use of durable, anti-graffiti materials for longevity
Smooth collaboration with multiple stakeholders or committees
💡 Tip: Work with a local Cheltenham/Gloucestershire artist to simplify logistics and ensure timely project delivery.
Ensure your chosen artist ticks all those important boxes.
DBS checked - to safely work with children and the community.
Public liability - to cover those occasional mishaps.
CSCS Green labourer card - showcasing they can safely work on a construction site.
Has MEWP training if required. (Mobile Elevating Work Platforms)
✅ Key Takeaways
Public murals generate economic, social, and well-being value — measurable and quantifiable in £.
They strengthen community identity and placemaking outcomes.
Professional mural artists deliver risk-managed, durable, and visually striking results.
CTA: If your council or public organisation in Wiltshire or Gloucestershire is considering a mural project, get in touch to explore how a professional mural can deliver tangible value to your community.
Kate & Norman