Privacy Policy

1. Introduction

Squiggly Ink respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Squiggly Ink collects, uses, stores and protects personal information when you visit www.squigglyink.com, contact me about my mural services, request a quotation, download resources or otherwise interact with my business.

Squiggly Ink is an independent mural art business based in Cheltenham, Gloucestershire, United Kingdom.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is the individual operating Squiggly Ink.

Contact: Kate Griffiths.

2. What personal information I collect

Depending on how you interact with Squiggly Ink, I may collect the following information:

Contact and enquiry information

  • Your name, email address, telephone number and business or organisation.

  • Information you provide when submitting an enquiry, requesting a quotation or discussing a potential mural project.

  • Project briefs, site information, correspondence and relevant business requirements.

Client and project information

  • Billing and invoicing details, payment records and information required to manage a project.

  • Project specifications, design feedback, approvals and contractual correspondence.

  • Photographs or other materials you provide as part of a project, where these contain personal information.

Website and resource information

  • Information submitted through website contact forms, resource downloads, booking forms or newsletter sign-up forms, where available.

  • Technical information such as your IP address, browser type, device information and website usage data, where collected through cookies, analytics or similar technologies.

I only intend to collect information that is relevant to the purposes described in this policy.

3. How I use your personal information

I may use your personal information to:

  • Respond to enquiries and discuss potential mural commissions.

  • Prepare quotations, proposals, digital design concepts and project documentation.

  • Manage bookings, contracts, payments and ongoing client relationships.

  • Provide requested resources and respond to requests for information.

  • Send business updates, news or marketing communications where permitted by law.

  • Operate, maintain and improve my website and understand how visitors use it.

  • Maintain financial and business records and comply with legal obligations.

  • Protect my business against fraud, misuse or other unlawful activity where necessary.

I will not use your personal information for unrelated purposes without providing appropriate information and, where required, obtaining your consent.

4. My lawful bases for processing information

Under UK data protection law, I must have a lawful basis for processing personal information. Depending on the circumstances, I may rely on:

Contract: Where processing is necessary to take steps at your request before entering into a contract or to fulfil an existing contract.

Legitimate interests: Where processing is necessary for legitimate business purposes, such as responding to relevant business enquiries, managing client relationships, improving my services or conducting appropriate business-to-business marketing, provided your rights and interests do not override those interests.

Consent: Where you have actively agreed to a particular use of your information, such as receiving certain marketing communications or allowing non-essential cookies where required.

Legal obligation: Where I need to process or retain information to comply with legal, accounting or tax requirements.

The lawful basis used will depend on the specific purpose for which the information is processed.

5. Marketing communications

I may contact relevant businesses and professionals about Squiggly Ink's mural services, including interior designers, property developers, hospitality businesses and commercial organisations.

Where I use personal contact details for direct marketing, I will do so in accordance with applicable data protection and electronic marketing laws.

If you subscribe to a mailing list or request marketing updates, you can unsubscribe at any time using the unsubscribe link provided or by contacting me directly.

You can also object to the use of your personal information for direct marketing at any time.

I will not sell your personal information to third parties for their own marketing purposes.

6. Sharing your personal information

I do not sell personal information.

I may share relevant information with trusted service providers where necessary to operate my business, including:

  • Website hosting and website functionality providers.

  • Business email and communication providers.

  • Scheduling, customer relationship management and marketing platforms.

  • Website analytics and cookie-management providers, where used.

  • Accountants, payment providers and other professional advisers.

  • Relevant authorities where disclosure is required by law.

Where third-party service providers process personal information on my behalf, I will take appropriate steps to ensure that the information is handled securely and in accordance with applicable data protection requirements.

Information may also be disclosed where necessary to establish, exercise or defend legal claims.

If information is transferred outside the United Kingdom, appropriate safeguards will be used where required by law.

7. How long I keep your information

I retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting and reporting requirements.

For example:

  • General enquiries: Retained for as long as necessary to respond to and manage the enquiry, including any reasonable follow-up.

  • Client and project records: Retained for the duration of the working relationship and for an appropriate period afterwards.

  • Financial and tax records: Retained for the period required by applicable tax and accounting legislation.

  • Marketing information: Retained until you unsubscribe, object or the information is no longer needed, subject to any necessary suppression records.

  • Website analytics and cookie data: Retained according to the settings and retention periods of the relevant tools.

Specific retention periods may vary depending on the nature of the information and the applicable legal requirements. Information will be securely deleted or anonymised when it is no longer required.

8. Keeping your information secure

I take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to what is reasonably necessary for business purposes. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

9. Your data protection rights

Under applicable data protection law, you may have the right to:

  • Access the personal information I hold about you.

  • Rectify inaccurate or incomplete information.

  • Erase your personal information in certain circumstances.

  • Restrict how your information is processed in certain circumstances.

  • Object to processing based on legitimate interests, including direct marketing.

  • Withdraw consent where processing relies on your consent.

  • Data portability in certain circumstances.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, please contact me using the details in the contact section below. I may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about how your personal information is handled.

10. Third-party websites

My website may contain links to third-party websites, social media platforms or external resources.

These websites operate independently and have their own privacy policies and data-handling practices. I am not responsible for their privacy practices, so I recommend reviewing their policies before providing personal information.

11. Changes to this policy

I may update this Privacy Policy from time to time to reflect changes to my business, website functionality, service providers or applicable legislation.

12. Contact

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Squiggly Ink
Cheltenham, Gloucestershire, United Kingdom
Website: https://www.squigglyink.com
Email: hello@squigglyink.com